With an audience of thousands, you want to choose your words carefully.

Be prepared: get media training by the media.

We know the hard questions because we ask them every day. With 13 years and counting working in television, print and online, Jonathan McCrea is a multi-award winning journalist who cares deeply about communication. Since 2013, Whipsmart has guided multi-million euro executives in times of crisis, startup entrepreneurs who wanted to make a big splash and government spokespeople nail their messages and delivery. On-camera training, review and notes and follow-up after care are standard in the training industry. At Whipsmart, we try to grow powerful speakers. We follow our clients carefully, provide follow-up aftercare and try to pass on our passion for inspiring audiences.